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The dawn of the eco-nomy: Prince Charles says 'seeing is believing '

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'It is impossible not to state how urgent it is that we move towards a circular economy – particularly when addressing the seemingly unending flow of plastics,' said the Prince of Wales at a recent meeting focussing on design and innovation in the plastic recycling industry.

‘One critical part of the transition towards a circular economy, particularly in relation to plastics, is that of innovation and the need to rethink the way we design products,’ said Prince Charles at the event, which was hosted by the International Sustainability Unit (ISU) and Business in the Community he launched in 2010.

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