If entrepreneurs want to maximise innovation in the recycling sector then they should not leave the ‘boring work’ to a specially selected team of analysts, urged EU legislation expert Dr Helmut Maurer at the recent Plastics Recyclers Europe conference. He lamented that some CEOs are more busy checking emails than reading up on in-depth technical reports.´If you don’t keep up to date with legislation and research projects, you will become more and more stupid every day,´ Maurer said. ´And then you cannot be expected to represent the plastics sector in any way, can you?´
In Maurer´s opinion, stakeholders are driven more each day by sentiment rather than wisdom. ´People are getting anxious, making them want to do things fundamentally different,´ he told delegates in Cascais, Portugal.
And he advised:´Regardless, we must think before we start to throw strategies onto the table.´